Possessing tactical and technical expertise is essential, but it’s only as effective as your ability to convey it meaningfully to your players. The ability to adapt your communication style could be the missing piece that takes your coaching to the next level.

This presentation equips you with the tools to communicate confidently and effectively, elevating your coaching no matter who you’re working with - whether male or female, young or experienced, grassroots or professional.

In this session, we’ll explore:

• The Know-Like-Trust Principle

Borrowed from the world of sales, this principle underscores the importance of buildingrapport with players. We’ll discuss how this foundation is crucial to your coaching career.

• The Power of Language

Learn how small changes in phrasing can have a big impact on a player’s mindset and performance, much like a well-timed play.

• Cialdini’s Principles of Influence

Also known as the "Principles of Persuasion" and often used in sales, these six proven techniques can help you ethically and effectively influence players to follow your guidance.

• Cueing

In practice, you can pause, clarify, and instruct without interference, but during a match, you must rely on succinct, clear cues. Mastering these will strengthen your in-game communication and ensure players understand your intentions.

• Real-World Applications

You’ll receive a downloadable guide with practical strategies and examples of effective communication methods for both training sessions and game-day interactions.

• Interactive Techniques

Discover effective, easy-to-share communication techniques that you can bring back to your club. These strategies empower you to refine your own skills while supporting other coaches you work with.

Date: Monday 18th November

Time: 7pm GMT / 2PM EST 

Hosted by Mark Laws

Mark is a seasoned Strength & Conditioning Coach with a diverse background in coaching, from grassroots to international athletes across various sports. Since 1998, Mark has worked with the public and coached at elite levels, including over a decade coaching coaches themselves. His soccer experience includes positions with Sheffield United, the Chinese Football Association, and Cambridge United, as well as work with Aston Villa, Manchester City, Coventry City, Norwich City, Millwall FC, Leeds United, and Mercedes AMG Formula One staff.

Mark’s approach bridges the gap between coaching theory and real-world application, blending the science and art of coaching to deliver an engaging, insightful session on effective communication skills for coaches.

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content 

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content 

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content 

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above to access all of our exclusive content 

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content 

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content

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NOTE - This module is included with premium access to Coaches Hub - click on “Subscribe to Coaches Hub” button above now to access all of our exclusive content